How to make a formal complaint about advertising

Complaints about advertisements (in any media) are handled by the Advertising Standards Authority (ASA).

Complaints must relate to alleged breaches of the Codes of Practice which are published by the Advertising Standards Authority.

Details of these Codes can be found on the ASA website.

They also have a Codes of Practice booklet in a PDF format.

The Codes refer to:

Complaints should be addressed to:

The Secretary,
Advertising Standards Complaints Board,
PO Box 10675,

Telephone: (04) 472 7852 or
0800 ADHELP (0800 234 357)
Facsimile: (04) 471 1785.

Complaints should be in writing, dated and signed by the complainant.

Complaints can also be made using the online complaints form at the ASA website.

Where the complaint involves a print advertisement, a copy of the advertisement should be included.

Where a television or radio advertisement is the subject of a complaint, the approximate time, date and station of broadcast should be specified, so that the advertisement can be correctly identified.

If the complaint falls within the Advertising Standards Authority's jurisdiction, it will be sent to all parties concerned seeking their opinion and comments and you will be advised.

A formal written decision (including your name) on whether the Codes of Practice have been breached will subsequently be sent to you, the other parties and to the media.